Trade show giveaway ideas that bring the right people to your booth

A good giveaway starts conversations with the people you want to meet and keeps your name in front of them afterwards. Work out how many to order, pick items that get used and turn booth visits into follow-up.

Trade show giveaway calculator

Estimate how many giveaways to order and what they will cost, from your own numbers. Many exhibitors give a small item to everyone and a better item only to qualified visitors.

Frequently asked questions

How many giveaways should I bring to a trade show?

Estimate booth visitors from attendance and your past stop rate, then add a safety margin. The calculator does the math for two tiers of items.

What are the best trade show giveaways?

Useful items your audience will use at work, such as good pens, bottles, notebooks and chargers, with a better item for qualified leads.

Should every visitor get the same giveaway?

Many exhibitors give a small item to everyone and a better item after a real conversation.

How early should I order custom giveaways?

Ask the supplier for the full lead time including proofs and shipping, then add a buffer before the show's shipping deadline.

How do I measure if giveaways worked?

Track qualified leads, meetings and deals from each show, and use a QR code or show-specific page to see follow-up.

Guides

Giveaway ideas

Ideas by budget, plus what makes an item worth keeping.

Planning and budget

Quantities, two tiers, lead times and cost per lead.

From booth to lead

Start conversations, qualify, capture and follow up.

Want more from your next show?

We help businesses turn events into leads with landing pages and follow-up campaigns. Ask for a free review or call (510) 857-7838.